"Did you notice nothing curious about that advertisement?"
By Peggy Perdue
Sherlock Holmes, a mainstay of books, movies, television, theatre, and websites has also graced many an advertising campaign over the years. The 2009 BSJ Christmas Annual, written by Peggy Perdue, curator of the Toronto Public Library's Arthur Conan Doyle Collection examines the astonishing array of advertisements that have used and abused the image of Sherlock Holmes over the course of more than a century.
The cerebral Victorian consulting detective seems a world away from the likes of the Jolly Green Giant and the Maytag Man, but Holmes has been used to sell everything from vegetables and appliances to beer and baby powder. Read the whole story of how the great detective fares as one of the world's most enduring advertising icons.
This 64-page monograph contains over two dozen photographs of seldom seen advertisements, and offers the most complete survey of the topic published to date. Half of the "new series" of the BSJ Christmas Annuals published since 1998 have been sold out, and only a limited number of copies of the 2009 Annual remain. Order yours today!
64 pages, December 2009
The full 2009 Christmas Annual is also part of the eBSJ archive.
U.S. Orders $11.00 (includes shipping in U.S.) SORRY -- Sold Out
International Orders $12.00 (includes shipping elsewhere) SORRY -- Sold Out
Contents Sherlock Holmes in Advertising—The Early Years Cigars, Cigarettes, and Shag Edibles and Potables Holmes in the Health Care Industry Safes and Safety Planes, Trains, and Automobiles Houses and Holmes Men's Suitings and Women's Fashions Books, Magazines, and Libraries Entertainment and Games Contests and Lotteries Finance Science and Technology Madison Avenue Miscellanea It Pays to Advertise Further Reading
About the Author Peggy Perdue is curator of the Arthur Conan Doyle Collection at the Toronto Public Library. She lives in Toronto, Ontario, Canada, with her husband and daughter, two cats, one budgie, and a speckled band. A full-time job working with Mr. Sherlock Holmes can be demanding, so Peggy relies on Phosferine to manage nerve shock and brain fag.